November 17, 2009

AdViews Digital Archive of Vintage Television Commercials


The Duke University Libraries John W. Hartman Center for Sales, Advertising & Marketing History is well known as the best marketing archive in the country. Their new digital collection, AdViews, offers tons of old tv commercials from the 1950s through the 1980s. Just link from their website to iTunes, where you can watch all of the commercials for free. This is super material for researchers in history, media studies, and the like, but also lots of fun for anyone interested in oldschool tv and ephemera. They'll be updating regularly, too!
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October 18, 2009

The Emancipation of American Women

Whirlpool's 1952 adfilm "Mother Takes a Holiday," a heartwarming tale of leisure, laundry, and the single greatest leap towards gender equality since suffrage.






"Ya know, liberation, appliances, etc." We love you perlinger archives!
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October 13, 2009

Essentializing Alcoholism

Hipster culture-critic types like to say our quirky habits as people are not ingrained within biology or DNA, but are the product of culture and the repeated barrages of governmental(ity) attempts to monitor and control our thoughts and actions. Some go so far as to posit our very existence (including our attempts to think both about and beyond said existence) as the immediate product of these forces. Such critics say this distinction can be proven by analyizing how behaviors historically evolve throughout time and place, thus demonostarting their geneology.

Poppycock. Why here’s a swell piece of literature which proves it aint so. A nice ditty from a long time ago in a place far, far away: eighteenth-century Barbados. See, their habits regarding alcohol consumption are exactly like ours today! (Or at least just like mine.) Who in the history of the world hasn’t enjoyed pounding a good two bottles of wine before bed each night? Note this author is a prudent sort, shunning those “am’rous songs” of frat-boy beer binges. No sir, a swine he is not. Nothing here but good, ol' fashioned responsible recreation. Perhaps this is where Trojan got its clever pig commercial idea?

"Rules of Drinking"
From the Barbados Gazette, 1783

Three pints of wine the grave and wise;
May sit to drink and sober rise.
The 1st in health's and nature's claim,
The next but kindles friendship's flame;
For the bed the prudent change the board,
When they have jovial drain'd the third;
But they who o'er two bottles stay,
Grow wanton when they go away;
Five pints will fill the room with noice
Or am'rous songs and roaring boys;
But if three bottles come, the wine
Transforms men into bears and swine.
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October 4, 2009

Flood Fantasies, Capital, Guilt

Flood stories have a long and diverse history: Noah, Gilgamesh, Atlantis, Viracocha, Khun Borom, and so on.

Paul Gustave Doré, French Illustrator, "The Deluge," circa 1870

Although flood stories are usually associated with mythology and ancient texts, they were also popular during the early years of the twentieth century, and particularly in science fiction. In “The Metropolitan Life in Ruins: Architectural and Fictional Speculations in New York, 1909–19,” Nick Yablon, a professor of American Studies at University of Iowa, argues that turn-of-the-century flood fantasies can be read as “representations of the actual flow of capital across the urban landscape.” He cites repetitive references to “the oceanic” in sci-fi from the period as “one of the principal modes for registering the immensity and intensity of development and demolition.”

Yablon identifies a series of Progressive Era stories in which New York is destroyed graphically by flood. One of the most interesting of these stories is Thomas Vivian and Grena Bennett’s “The Tilting Island,” published in 1909. In this short story, the sheer weight of urban construction, all amassed on one end of Manhattan, creates a fault line in the island that essentially causes it to “tilt.” In the end, the entire downtown portion of Manhattan gradually sinks into the ocean.

I find Yablon’s treatment of what he calls “the association between the periodic overflowing of oceans and the periodic overflowing of capital” really fascinating. Although he doesn’t extend his analysis beyond the early twentieth century, the connections he makes between the liquidity of capital and a persistent cultural fascination with flood fantasies can, I think, be applied to our own era. I’m thinking particularly about global warming and the fears it has elicited about massive, widespread coastal flooding due to a global rise in sea level.

Google Earth image projecting impact on San Francisco of 100 meter rise in global sea level, 2007

Attempts to understand flood stories generally straddle three perspectives. The first embraces a literal reading of flood stories: God flooded the planet in the past, and he/she/it will likely do it again. This take is scoffed at by the non-religious, but it is by far the most popular understanding of flood stories in the world today.

A second, more scientific, approach looks for evidence in the natural environment to explain flood stories. Adherents of this approach present a series of environmental hypotheses: rapid melting of glaciers associated with the retreat of ice ages, massive tsunamis caused by enormous volcanic eruptions, general global disorder spawned by the impact of a comet or meteor, etc. that may account for the presence of floods in so many ancient texts and oral traditions. Like the first set of flood "analysts," those who take this tack tend to believe in the actuality of flooding, though my favorite scientific approach is one of the few that does not. This take argues that flood myths were created by ancient people who found seashells and other fossils or oceanic materials where they shouldn't be (on the tops of mountains, in fields located miles away from large or flowing bodies of water). Lacking a modern understanding of plate tectonics, these people came up with the most plausible explanation available: a huge flood, epic enough to wash seashells onto mountain tops.

The third approach is more literary, or perhaps psychological. In this reading, cultures reaching a certain level of extravagance become plagued by guilt. They indulge in fantasies of retribution and atonement, a yearning for justice in dreams of deluge. The flood from this angle both punishes and cleanses, and while its source is external, the cause is the culture's own transgressions against nature, themselves, and each other.

This last perspective on the flood seems to me to resonate most with Yablon's reading and our own historical moment. While I am "convinced" of the "existence" of global warming, I do not think the question of why Americans and other Westerners are so fascinated by the phenomenon (and, one might argue persuasively, desirous of it) has been adequately addressed. Beneath the (rather thin to my eye) language of environmental sustainability and social responsibility that circulates these days, I detect a much darker sentiment. There is a sense, perhaps even amongst prosperous green-product peddlers, that something about modern life has gone terribly wrong, so wrong that no attempt to amend the system from within stands a chance of doing any good. Enter the flood, of our own making, external to us, epic in scale, vengeful in spirit, cleansing, deadly, and overall just.

Extending Yablon's notion of the liquidity of capital, I like the idea that the flood might not be divine in origin, or even natural, but could instead be capital itself, overflowing. Capital, the great external force, the method of our destruction rather than the source of our sins?
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September 25, 2009

HSS Caption Contest: "Grand Ol' Gang" by Andy Thomas


I'm particularly interested in captions that acknowledge the centrality of Lincoln (are they laughing at or with him?) and the fact that everyone is completely ignoring Teddy R. Perhaps something about Ike's pants? Send your captions to the comments section, I think this is gonna be good.
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August 10, 2009

There's a limit to free speech...

...and at Muir Woods National Monument north of San Francisco it is limited to a small space about 200 yards from the park's gate that just so happens to be directly adjacent to the outhouse doors.



On second thought, maybe they set this spot aside for the construction of a printing press -- especially considering the parks nearly unlimited supply of pulp.
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July 29, 2009

IWW in the Desert


A real interesting article about how authorities in Bisbee, AZ rounded up and deported more than 1,100 workers and union supporters, some affiliated with the IWW, and shipped them to Columbus, NM in 1917. This was flagrantly illegal even by the standard of the times, but company officials in Bisbee got away with it. The deportees were set up in camps in Columbus under the supervision of the US Military, who also had to foot the bill for taking care of them. Cheers to Ken Emery, the author. The University of Arizona also has an online exhibit on the deportation.

I came across all of this because Camp Furlong, where the workers were detained, only months earlier had served as the detention camp for the "Columbus refugees," a group of Chinese immigrants. The Columbus refugees had fled Mexico with the Punitive Expedition, the American army under the leadership of General Pershing, which had invaded Mexico in a failed attempt to capture Francisco "Pancho" Villa. The Columbus refugees had assisted Pershing and his troops, and he promised them asylum in the United States. The Chinese Exclusion acts, however, prohibited Chinese immigrants from entering the country. Eventually the Columbus refugees were sent to work on an American military base in San Antonio, but they spent four months at Camp Furlong while their fate was being decided.

I find it so interesting when a single place acquires multiple, complex histories...
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July 27, 2009

Hall and Oates' Crisis of Confidence

A couple of weeks ago Gordon Stewart commemorated the 30th anniversary of President Jimmy Carter's "Malaise" speech with an editorial in the New York Times, a speech Stewart co-wrote with Hendrick Hertzberg. I probably would have written about the speech then if I wasn't neck deep in Early America. So it goes.

As Stewart mentions, the term "malaise" appeared nowhere in the speech, but because of the speech's tone, the post-Watergate credibility gap, and the various domestic and diplomatic failures of the Carter Administration the name stuck.

Just how deeply embedded was the 1970s malaise in America? Well, with this Hall and Oates video from three years prior I'd say it predates the Carter years.

Hall & Oates - She's Gone (video)


The initial image is apparently an allusion to Abandoned Luncheonette -- the album on which "She's Gone" appears. That title and the image tells us that not only were Hall and Oates attuned to the political culture of the 1970s, but they were keenly aware of the era's urban political economy as well.
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July 19, 2009

Speaking of Milwaukee...

As long as were sharing historical pics we like....

No idea of the age of this ... 1920s? First encountered it in Wolski's (an east-side Milwaukee bar for you uninitiates). Always had fantasies of tearing it down and taking her home with me. Now I don't have to!

Nothing in particular to say about this that couldn't go for every female personification of progress, geography, etc. Although the accessories are Milwaukee-specific which makes it pretty awesome if you're familiar with that place ... and a little odd if you're not. (Click pic for close-up). Also funny cuz when I think of Milwaukee, neither prosperity nor hot ladies come to mind very often. (ouch.)
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July 18, 2009

Discussion Section: Hollywood Productions for the Early American Survey

Teaching the Early American History (to 1865) survey for the first time with a class period ripe for motion picture showings. However, I've been at a loss for what to show as somewhat faithful Hollywood-style secondary sources or "based on a true story" film productions that present a point of departure for critiquing memory and history production, etc. I began thinking about this after showing quite possibly the most boring pbs documentary production; so boring that I actually felt guilty for wasting my students time with just a half an hour of this poorly paced work.

Even though it's a little late for my class, I thought it might be useful to create a little list for future reference.

Non-documentary tv/films I have used:
The New World (2005)
HBO's John Adams (2008)
Gangs of New York (2002)

Non-documentary tv/films I have considered:
Amistad (1997)
Roots (1977)
The Patriot (2000)
Glory (1989)

That's a very limited selection, especially considering that in Modern US or 20th Century classes I have more films I want to show than time available.

What else is out there? (I mean besides those Civil War miniseries that were quite popular in the 1980s.)
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July 17, 2009

Awesome Documents from Summer School Post Fünf: Manifest Destiny, or Turner's Frontier Thesis Part 2*

I take mralarm's "American Progress" and raise it a "Looking Down Yosemite Valley" (1865).


Nothing says the divine right of continental expansion or "Thank you, Providence -- this shit is ours" like an empty fertile valley, a canyon parted like the Red Sea, and a westward perspective that takes us towards the "light."

I don't know, the landscapes of the Hudson River School are fine and all, but if its the late-19th century, and my name is Alfred Bierstadt then I'm heading to Milwaukee and running for mayor.

*credit actually to a student of mine, and fellow teacher, for pointing out the utility of Mr. Bierstadt's work for this subject.
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July 16, 2009

Tipping? A practice that denigrates the recipient, or a damn good way to make some extra money...

I came across the following passage, written in the 1890s, during the course of doing research on domestic service. Many women considered the occupation "degraded" in the nineteenth century and avoided it at all costs. Lucy Maynard Salmon, a professor at Vassar, blamed tipping, or what she referred to as "feeing":



I was thinking that it would be kind of swell to be tipped after giving a good lecture. Hell, I would be happy to even receive a holiday fruitcake. Perhaps this is the distance of the 21st century speaking. Tipping has far more acceptance in American culture today.

Then again, how individuals appreciate and measure merit can be problematic and hopelessly captive to popular opinion. The lecturer who would probably get the most tips is the one who droned on endlessly about the bravery of soldiers during the Civil War...
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July 15, 2009

Shark Justice

In 1647 English lower gentryman and royalist supporter Richard Ligon lost everything in the English Civil War. He then sailed to Barbados as a refugee, taking many notes and later publishing them as the now famous True and Exact History of Barbados. The book includes scenes from his ship voyage, including many descriptions of seafish etc., and this one: Seeing as how some of our HSS readers are known shark enthusiasts, I though it appropriate to post:
There is a Fish called a Sharke, which he as is a common enemy to Saylers and all others that venture, in Calmes, to commit their naked bodies to the sea (for he often bites off Legs, sometimes Armes, and now and then swallowes the whole body, if the Fish bee great): So when the Saylers take them, they use them accordingly. Sometimes by putting out their eyes, and throwing them over bord; sometimes by mangling and cutting their bodies, finns, and tayles, making them a prey to others, who were mercilesse Tyrants themselves; And in this kind of justice they are very Accurate.
Accurate indeed. Karma for you, fish face!
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